BYD teased its upcoming electric pickup truck which the Chinese auto giant said it would launch in 2024.
BYD
BYD plans to launch its first electric pickup truck this year, as the Chinese giant steps up competition with global auto firms, from Ford to Tesla.
The midsize-to-large pickup truck has been developed for the global market, BYD said in a press release.
BYD showed off pictures of the truck draped in orange and blue camouflage, with very little detail visible on the interior or exterior of the vehicle. The sale price of the vehicle was not disclosed.
The pickup will look to compete with the likes of the Ford Ranger and F-150 Lightning, the Toyota Hilux and the Tesla Cybertruck.
The pickup truck will add to the company’s line up of vehicles, which starts with the Seagull at 69,800 yuan — or just under $10,000 — all the way up to the 1.68 million yuan U9 supercar.
BYD doesn’t sell in the U.S., the most popular market for pickup trucks, but it has a presence in other popular markets for this type of vehicle, including in Thailand.