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The European Commission is not backing down from efforts to rein in Big Tech. In a series of press releases today, the European Union’s executive arm has announced actions against both Apple and Google. Regulators have announced that Apple will be required to open up support for non-Apple accessories on the iPhone, but it may be too late for Google to make changes. The commission says the search giant has violated the Digital Markets Act, which could lead to a hefty fine.
Since returning to power, Donald Trump has railed against European regulations that target US tech firms. In spite of rising tensions and tough talk, the European Commission seems unfazed and is continuing to follow its more stringent laws, like the Digital Markets Act (DMA). This landmark piece of EU legislation aims to make the digital economy more fair. Upon coming into force last year, the act labeled certain large tech companies, including Apple and Google, as “gatekeepers” that are subject to additional scrutiny.
Europe’s more aggressive regulation of Big Tech is why iPhone users on the continent can install apps from third-party app markets while the rest of us are stuck with the Apple App Store. As for Google, the European Commission has paid special attention to search, Android, and Chrome, all of which dominate their respective markets.
Apple’s mobile platform plays second fiddle to Android in Europe, but it’s large enough to make the company subject to the DMA. The EU has now decreed that Apple is not doing enough to support interoperability on its platform. As a result, it will be required to make several notable changes. Apple will have to provide other companies and developers with improved access to iOS for devices like smartwatches, headphones, and TVs. This could include integration with notifications, faster data transfers, and streamlined setup.
The commission is also forcing Apple to release additional technical documentation, communication, and notifications for upcoming features for third parties. The EU believes this change will encourage more companies to build products that integrate with the iPhone, giving everyone more options aside from Apple’s.
Regulators say both sets of measures are the result of a public comment period that began late last year. We’ve asked Apple for comment on this development but have not heard back as of publication time. Apple is required to make these changes, and failing to do so could lead to fines. However, Google is already there.
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