Affinity’s image-editing apps go “freemium” in first major post-Canva update

When graphic design platform-provider Canva bought the Affinity image-editing and publishing apps early last year, we had some major questions about how the companies’ priorities and products would mesh. How would Canva serve the users who preferred Affinity’s perpetually licensed apps to Adobe’s subscription-only software suite? And how would Affinity’s strong stance against generative AI be reconciled with Canva’s embrace of those technologies.

This week, Canva gave us definitive answers to all of those questions: a brand-new unified Affinity app that melds the Photo, Designer, and Publisher apps into a single piece of software called “Affinity by Canva” that is free to use with a Canva user account, but which gates generative AI features behind Canva’s existing paid subscription plans ($120 a year for individuals).

This does seem like mostly good news, in the near to mid term, for existing Affinity app users who admired Affinity’s anti-AI stance: All three apps’ core features are free to use, and the stuff you’re being asked to pay for is stuff you mostly don’t want anyway. But it may come as unwelcome news for those who like the predictability of pay-once-own-forever software or are nervous about where Canva might draw the line between “free” and “premium” features down the line.

The new Affinity app (also labeled internally as version 3) is available for both the x86 and Arm versions of Windows and as a universal app that will run natively on both Apple Silicon and Intel Macs. The app supports macOS versions going back to 10.15 Catalina and Windows 11, as well as the later releases of Windows 10. An iPad release to replace Affinity’s older iPad apps is “coming soon.”

“For ten years, Affinity has been the tool of choice for professionals who care deeply about craft,” wrote Affinity CEO Ash Hewson in a post announcing the update. “Designers who value precision, speed, and control, and who expect their tools to keep up. Now, that legacy enters a new chapter. The all-new Affinity was built in close collaboration with its community of creators, shaped by thousands of conversations, feature requests, and shared ideas. Guided by Canva’s Designer Advisory Board, this release reflects what professionals told us matters most: performance, reliability, and creative freedom.”