The Norda 001A G+ Is the Toughest and Most Expensive Trail Running Shoe

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The Norda 001 was the brand’s first release, a cushioned trailer designed for ultra miles with a distinct cult classic styling that really set it apart. The follow-up 001A aims to build on that reputation. It now comes in three models: the 001A, the 001A G+ with added weatherproofing, and the 001A G+ Spike ($355), which adds spikes and waterproofing for harsher conditions like snow and ice.

I tested the 001A G+. The shoe’s tech credentials are littered with trademark and patent symbols. But symbolic techiness aside, Norda’s aim for the 001A was simple—“to find the most advanced midsole foam for trail that combined the highest resiliency possible yet performed and lasted 5-10x longer than other super foams.”

Photograph: Kieran Alger

That new foam is now a proprietary Norda x Arnitel thermoplastic polyester elastomer blend that aims to deliver 30 percent more rebound than the original 001. It weighs 10 percent less and still delivers that signature durability that lasts beyond 1,000 kilometers (621 miles).

In testing, that midsole setup made for a mildly energetic ride, helped by a softening eTPU insole. It’s a good balance of softness and protection with a hit of responsiveness. The 001A G+ feels grounded, rather than plush, underfoot. The sole is smallish—26 mm in the heel, 21 mm in the forefoot—which keeps you nicely connected to the trail.

The feedback from that midsole was quite muted. It certainly doesn’t match the springy energy you get from the Asics Metafuji Trail ($295) or a Hoka Tecton X3 ($275). However, it felt smooth over a wide range of terrain, from hard-packed trail to grass and forest floors. If, like me, you like your trail shoes to tread a fine line between connection and cushion, you’ll like the 001A G+.

Stronger for Longer?

Image may contain Clothing Footwear Shoe and Sneaker

Photograph: Kieran Alger

Up top, you’ve got robust, seamless uppers cut from sustainable, Bluesign- and ISCC-approved, bio-based Dyneema fibers. According to Dyneema, that material is 15 times stronger than steel at the same weight. It’s certainly showing no signs of weakness after 50 miles, and previous generations of the 001A were hailed for being incredibly tough.



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Ariel Shapiro
Ariel Shapiro
Uncovering the latest of tech and business.

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