Apple considers jumping into rugged wearables with new Watch model

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Enlarge / The Solo loop and Sport band with the Apple Watch Series 6.

Corey Gaskin

Apple is “contemplating” releasing a new model of Apple Watch with a rugged design supposed to guard the gadget “in additional excessive environments,” according to a new report.

Citing “folks acquainted with the matter,” Bloomberg’s Mark Gurman writes that Apple has been exploring the concept of introducing a rugged Apple Watch for years—since no less than the launch of the unique Apple Watch in 2015.

The design would goal athletes, hikers, and others who could spend time in circumstances the present Apple Watch shouldn’t be designed to endure.

Should Apple transfer ahead with the plan, Bloomberg’s sources say that the new model may arrive as quickly as this 12 months or subsequent. The firm is at the moment calling it the Apple Watch “Explorer Edition” internally, however that title shouldn’t be last.

In any case, it might exist alongside the Apple Watch Series 6 and Apple Watch SE (or their successors) in Apple’s on-line retailer. The report doesn’t go into element in regards to the supplies or design besides to check the type of safety the Watch should that seen in Casio G-SHOCK watches. The report says the gadget may have a “rubberized exterior.”

Many of Apple’s rivals within the wearables house have achieved sturdy gross sales with smartwatches designed to be sturdy in out of doors environments. Apple doesn’t provide an equal gadget, although the present Apple Watch is water- and dust-resistant, to a degree.

Apple’s wearables enterprise—which incorporates not simply the Watch but in addition AirPods (and probably mixed-reality glasses sooner or later)—is likely one of the firm’s quickest rising classes. Over the previous few years, the corporate leaned on rising wearables and providers income to counterbalance declining iPhone gross sales, despite the fact that these gadgets are usually designed to be depending on an iPhone. However, final 12 months noticed considerably higher iPhone gross sales progress.



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Ariel Shapiro
Ariel Shapiro
Uncovering the latest of tech and business.

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