Pico, a New York startup that helps on-line creators and media firms generate profits and handle their buyer knowledge, announced today that it has launched an upgraded platform and raised $6.5 million in new funding.
In an announcement, the startup’s co-founder and CEO Nick Chen stated Pico helps creators with their two greatest issues — “how to make money more easily and how to get to know your audience better” — whereas additionally giving them management over their two most vital belongings, particularly “your brand and the relationship to your audience.”
The firm offers an extended checklist of various instruments, together with touchdown pages, pop-ups to gather e mail addresses, paid newsletters, subscription paywalls, tiered membership applications, recurring and one-time donations and video income instruments. With model 2.0, the corporate says it’s bringing all these options along with a unified knowledge construction, in order that prospects can see “who is paying for what content and where they came from” in a single dashboard.
Via e mail, co-founder and President Jason Bade (pictured above with Chen) pointed to “the power of our CRM to help creators understand their audience” as essentially the most important improve, suggesting that this “makes Pico the operating system for the creator economy.”
Image Credits: Pico
“A creator can’t scale a business without the proper tools,” Bade continued. “Take email capture, that is the first step in audience development. But what next? You need data and a CRM to handle it. 2.0 upgrades every part of Pico to rearchitect it for the scalability and extensibility that the creator economy demands.”
Pico additionally stated it is going to be launching an API quickly to help integrations with totally different elements of the platform.
Apparently, the corporate has seen its buyer depend enhance almost 5x up to now 12 months, with prospects together with The Colorado Sun, Defector Media and The Generalist. And it not too long ago recruited Rodolphe Ködderitzsch (who held a variety of roles at YouTube, together with international head of associate gross sales) as its chief income officer.
The new funding was led by Ann Lai at Bullpen Capital and brings Pico’s whole funding to $10 million. Other investors embody Precursor Ventures, Stripe, BloombergBeta and Village Global.
