Over the previous few months, Microsoft has been operating an aggressive campaign throwing shade at Apple’s Macs. Now the most recent ad from Microsoft takes pictures at iPad Pro whereas touting the Surface Pro 7 because the “better choice” with the identical technique it’s been utilizing.
In parallel with Microsoft’s “Still a Better Choice” campaign, Intel has additionally put plenty of vitality into its newest “Go PC” campaign this yr that began again in February. It even employed Justin Long – the previous “I’m a Mac” star to mock the M1 Macs final month.
Awkwardly, Intel’s new CEO Pat Gelsinger referred to as the corporate’s newest shots at Apple “competitive fun” whereas concurrently hoping to win again Apple’s chip enterprise.
Now Microsoft is out with its latest “Surface Pro 7: Still the Better Choice” ad. Previously we noticed the corporate pitch the Surface Pro 7 as a better option over the MacBook Pro. Now the new ad takes some pictures on the iPad Pro in the identical uninspired fashion because the earlier advertisements.
The brief 30-second ad mocks the iPad Pro for not having a constructed-in kickstand, simply having one USB-C port, the Magic Keyboard being heavy, not being a “full computer and a tablet” and costing greater than the Surface Pro 7.
In distinction, Microsoft says the “Surface Pro 7 has everything you need to do what you love.”
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