Free* updates
It’s worth noting that the Windows Backup and Microsoft Rewards methods for getting these updates require the use of a Microsoft Account, something Microsoft has been pushing with slowly increasing intensity in Windows 11. Windows 10 pushed Microsoft Account usage in various ways, too, but it was generally easier to create and sign in with a local account; for those people, the “free” update offer seems like another effort from Microsoft to bring them into the fold.
The Windows Backup option seems intended to ease the migration to a new Windows 11 PC when the time comes. The company may be offering a short reprieve for Windows 10 users, but the goal is still to shift them to Windows 11 eventually.
“To help make your move to a Windows 11 PC, as simple and secure as possible, we recommend using Windows Backup—built right into Windows 10,” writes Microsoft Consumer Chief Marketing Officer Yusuf Medhi in Microsoft’s blog post. “It’s an easy way to help you safely and securely transfer your data, personal files, and most settings and applications, so everything’s ready for you the moment you sign in.”
People with existing Microsoft Accounts who don’t want to use Windows Backup may already have the 1,000 Microsoft Rewards points you would need to enroll in the ESU program; my Microsoft account has 3,411 points attached to it for some reason despite an 18-month expiration window and even though I’ve never taken any intentional steps toward earning any. Users creating a new account for the first time can accumulate that many points fairly trivially over the course of a few days, including by downloading the Bing app and doing various Bing searches.
We have asked Microsoft several logistical questions about the ESU program enrollment. If you reset or totally reinstall Windows 10 on the same PC, is that PC automatically enrolled in the ESU program, or will users need to enroll again? If you temporarily enable Windows Backup to access the ESU program but then stop using Windows Backup, will your PC keep receiving the updates? And if you have multiple PCs, do you need to enable Windows Backup or spend the 1,000 Rewards points on each of them individually to join the ESU program? We’ll update this article if we get answers to any or all of these questions.