It’s midrange phone season. Google’s $499 Pixel 10a goes on sale today, Apple announced its $599 iPhone 17e early this week, and now it’s Nothing’s turn.
The UK company—from OnePlus founder Carl Pei—announced the Nothing Phone (4a) and Phone (4a) Pro at an event in London, hot on the heels of Mobile World Congress 2026.
After four years on the mobile handset market, Nothing is still lacking a major presence in the US. That’s partly because it has mostly sold its phones through a confusing beta program for some time. Also, it doesn’t have any US carrier partners, which is how most Americans buy a new smartphone. This latest launch still doesn’t inspire confidence that the US phone market is a priority for the company, considering only the Phone (4a) Pro will be sold stateside.
Nothing spokesperson Lewis Hopkins says the company made the decision based on which model it expected to perform better in the market. Still, Hopkins did confirm that Nothing is expanding its retail presence globally—it just opened a store in Bengaluru, India, and stores in Tokyo and New York City are on the horizon.
The Phone (4a), which won’t launch in the US, costs £349, whereas the Phone (4a) Pro will start at $499, matching the Google Pixel 10a’s price. The former goes on sale March 13, whereas the Pro launches exclusively through Amazon on March 27.
Nothing also unveiled the Headphone (a), a more budget-friendly version of the over-ear headphones it debuted last year. It will be sold in the US for $199, beginning March 13. Here’s everything you need to know.
Elite Four
The Phone (4a) series remains the most unique-looking smartphone on the market. The (4a) is not too dissimilar from last year’s Phone (3a), with the company claiming it has the friendliness of the Phone (2a) and the technical look of the Phone (3a).
The Phone (4a) Pro, on the other hand, has a fresh look that differs from its predecessor. The camera module is a little similar to the iPhone 17 Pro redesign, though it’s still unique with its camera layout and the large “Glyph Matrix” from the Phone (3) on the back. Nothing says the camera bump is 50 percent harder and more wear-resistant, which is good, because my Phone (3a) Pro’s camera glass cracked the first time I dropped it less than a foot from the ground.
Courtesy of Nothing
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