Slice, the web ordering platform for impartial pizzerias, introduced two new choices this morning — a point-of-sale system designed particularly for these companies, in addition to a rewards program for diners.
The launch of the brand new Slice Register builds on final 12 months’s acquisition of point-of-sale firm Instore, and the appointment of its CEO Matt Niehaus as Slice’s senior vp for funds.
Pizzerias would possibly appear to be a slim focus for a point-of-sale system, notably given all the opposite POS merchandise on the market, however Niehaus instructed that lots of the 15,000 pizzerias in Slice’s community are nonetheless counting on money registers and pen-and-paper: “If you run a pizzeria, you are certainly great at making pizza, but you are typically less comfortable with the accounting side.”
He additionally stated that present POS techniques aren’t actually designed for the wants and workflows of a pizzeria. Slice founder and CEO Ilir Sela added that the majority of them had been designed for offline ordering first, with on-line help added later. And Niehaus instructed that the common native pizzeria is solely seeing 19% of their orders coming from on-line sources (in comparison with 75% for the common Domino’s location), that’s a actual downside.
“Domino’s is really the competition, not the POS companies,” he stated.
Image Credits: Slice
So the Slice Register is a mixed software program and {hardware} (together with an iPad) answer. Naturally, it integrates with Slice’s on-line ordering and likewise contains help for e-mail and cellular advertising and marketing, in addition to a consolidated view of every buyer. Niehaus stated that amongst different issues, it’s designed to “grab those customers on one platform and nudge them online.”
Slice Register is accessible to pizzerias at no preliminary cost for the {hardware} or software program. The solely price in 2021 can be for cost processing, with extra pricing introduced coming subsequent 12 months.
As for the brand new Slice Rewards program, diners who order pizzas by way of Slice will get a free massive cheese pizza for each eight orders of $15 or extra. (Slice, not the restaurant, is paying for the free pizza.) Sela described this as a “very Domino’s-like program,” besides that it really works throughout impartial pizzerias.
“What we’re learning the local consumer has up to four local favorites, and they love all of these locations equally,” he stated. “What we think is really cool is, you’re going to get rewarded for buying at all four of your local favorites.”
