Spotify introduced as we speak that it acquired Betty Labs, the creators of Locker Room, a live audio app targeted on sports activities followers. “This acquisition builds on our work to create the future formats of audio and will accelerate Spotify’s entry into the live audio space,” says the corporate in a press release.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” mentioned Gustav Söderström, chief analysis & growth Officer at Spotify. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
Spotify says that within the coming months, it would evolve and develop Locker Room into an “enhanced live audio experience for a wider range of creators and fans” providing “a range of sports, music, and cultural programming, as well as a host of interactive features that enables creators to connect with audiences in real-time.”
Spotify isn’t the one one making an attempt to compete with Clubhouse. Twitter is almost ready to launch its Spaces feature, which lets customers chat utilizing their voices on the platform. Instagram, then again, launched the flexibility to add more people to a video-live. Facebook has been reported as working in a Clubhouse competitor as well.
Now we’ve to attend to see what the Locker Room app acquisition will imply for Spotify and the trade. The firm will launch its HiFi subscription tier later this year.
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