Ever since the pandemic struck, one trend that has abruptly skyrocketed to social media stardom is reside audio or chatrooms. Popularized by Clubhouse, customers are capable of maintain a reside audio chat session that others can tune in to. Twitter was fast to leap on the alternative with Spaces. Then got here Facebook with its personal audio chatroom ambitions. Even Telegram and Slack have embraced it. And the newest title to leap the bandwagon is music streaming large Spotify.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform. The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
Gustav Söderström, Chief Research & Development Officer at Spotify
Spotify has acquired Betty Labs, the creator of a reside audio app referred to as Locker Room. In the coming months, the firm goals to leverage its attain and experience to open Locker Room to extra creators and create content material catering to a variety of genres. In its press release, Spotify has introduced that it’s going to rope in writers, musicians, skilled athletes, and globally famend personalities to provide content material starting from AMA (Ask Me Anything) classes to reside discussions and debates.
The firm provides that it’s going to exploit insights and knowledge from its music streaming platform to create an enormous range of reside in addition to on-demand exhibits for its customers throughout the globe. Right now, Spotify hasn’t specified if, or when, Locker Room will live on as a standalone service, or if will probably be merged with the eponymous music streaming model. However, Betty Labs founder and CEO Howard Akumiah notes that they are going to open the expertise to Spotify’s huge consumer base, and that the content material will broaden past the realm of sports activities and into the world of music and tradition as nicely.
