App review process defended by Apple after formal complaints – 9to5Mac


Apple has defended the App Store app review process following formal complaints lodged by Epic Games and different builders to the Australian antitrust watchdog.

In addition to complaining about Apple’s 30% reduce, Epic had advised the Australian Competition and Consumer Commission (ACCC) that the app review process may delay the launch and replace of apps; apps might be rejected by Apple with out correct trigger; and that it was arduous to interact with the corporate when this occurred …

In its response, Apple advised the ACCC that the corporate’s app review process was needed to make sure that apps did what they claimed, had been bug-free, didn’t include objectionable content material, and revered person privateness. The firm mentioned that almost all choices had been made shortly, and that builders got a full clarification, together with choices for interesting a rejection.

Apple critiques 73% of potential apps inside 24 hours of being submitted by a developer. If an app is rejected, Apple supplies the next data to the developer: (a) the explanation for the rejection; (b) the precise App Store Review Guideline(s)1 (Guidelines) that weren’t complied with; (c) an outline of why the Guideline(s) weren’t complied with, by reference to the operation of the app […]

If an app is rejected, builders are capable of correspond with the Apple workforce member who reviewed the app by way of App Store Connect.

Developers even have the choice to make a formal attraction to the App Store Review Board. This is comprised of senior app reviewers with a excessive diploma of expertise in reviewing apps. The Board will review the app afresh and supply the developer with their response […]

Apple additionally denied that it lacked communication channels with builders.

Apple operates a worldwide phone help line for builders who’ve enquiries about subjects equivalent to app submission and administration, enrolment and membership, and analytics. This help line is on the market in all 175 nations the place the Apple App Store is current and, on common, facilitates 1,000 calls per week.

Apple additionally has native Developer Relations groups who act as on-the-floor major factors of contact for builders to speak and supply suggestions to Apple, which is handed on to related groups inside Apple. Our domestically-based mostly Developer Relations groups are in fixed communication with builders about new apps and options, and work with builders to search out options.

The US trial between Epic Games and Apple is ready to be held in May, with Tim Cook, Craig Federighi, and other company execs anticipated to testify.

Apple’s antitrust battles proceed to play out around the globe, with the iPhone maker securing a partial victory in France final week.

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