Apple Music ‘Up Next’ editorial spotlight program expanding internationally – 9to5Mac

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Apple Music has introduced an growth of its “Up Next” editorial initiative. As first reported by Billboard, Apple Music is bringing a brand new “international local focus” to the artist spotlight program. Apple has additionally introduced the artists that might be featured subsequent…

Apple Music Up Next was first launched in 2017 as a solution to promote new rising artists each month. Apple is now expanding the program to assist rising artists throughout totally different international locations and areas. The program supplies editorial and promotional materials for the chosen artists each month.

With this growth, one artist every month would be the beneficiary of the corporate’s advertising and marketing muscle in a number of “local” areas, together with, at launch, the US, Canada, Australia, the UK, South Africa, India, France, Germany, Mexico, Russia and Japan. The program may also be debuting in China subsequent month.

These are the artists which can be being featured within the first worldwide growth of Apple Music Up Next:

Peach PRC (Australia/New Zealand), Pressa (Canada), Noé Preszow (France), Lune (Germany), Prabh Deep (India), Dongurizu (Japan), Nicki Nicole (Latin America), prosto Lera (Russia), Blxckie (South Africa), Baby Queen (UK) and Morray (US).

You can discover extra about Up Next within the Apple Music app right here.

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