Chloé appoints Gabriela Hearst as new creative director


abriela Hearst’s personal eponymous brand founded in 2015 obtained LVMH shares. After parting ways with Natacha Ramsay-Levi from Louis Vuitton, Chloé is about to welcome a newcomer.

Richemont’s luxury brand Chloé announced on Monday that Uruguayan designer Gabriela Hearst will succeed Natacha Ramsay-Levi, who left last week, as the new creative director of the brand. The appointment is effective immediately. The 2021 autumn and winter collection she is responsible for will be released in March next year.

It is worth noting that, as the seventh creative director in Chloé history, Gabriela Hearst has the least qualifications in the fashion industry compared to his predecessors such as Natacha Ramsay-Levi, Stella McCartney, Phoebe Philo and Clare Waight Keller.

Some analysts believe that what Chloé fancy is actually Gabriela Hearst’s extremely distinctive new-age female characteristics. Compared to people who have been trained in the rhythm of the system, Gabriela Hearst has greater plasticity, its persistence in elegant quality and sustainability The emphasis on development is also highly consistent with the brand’s future strategic planning.

Gabriela Hearst focuses on natural tones and straightforward styles. The wool, silk and linen used in the products are all from Uruguay’s family ranch and processed into fabrics in the factory she opened in Italy.

Gabriela Hearst was born in a wool family and her husband comes from publishing. The giant Hearst family. Although she was not a fashion design major, she was self-taught. After graduating from ORT University in Uruguay with a major in literature, Gabriela Hearst went to Europe to work as a model for a period of time, and then went to New York to study performing arts.

In 2004, she and her friends founded the first brand Candela for US$700 in Brooklyn, New York. It mainly sells Bohemian T-shirts, and then expanded to ready-to-wear and shoes in 2006. In 2012, Gabriela Hearst became a member of CFDA.

After 11 years of precipitation in the fashion industry, Gabriela Hearst, who inherited his father’s farm, officially established his own brand of the same name in 2015, focusing on natural colors and straightforward styles. The wool, silk and linen used in the products are all from Uruguay. The family ranch is processed into fabrics in the factory she opened in Italy.

In Gabriela Hearst’s view, luxury goods should be beautiful things that have been crafted and passed down for a long time. From ready-to-wear, handbags to jewelry and shoes, she insists on combining practicality with beauty. Elegance and refinement are the brand’s DNA. Gabriela Hearst once emphasized in an interview that “high-quality products take time and cannot be made fast. This is an eternal law.”

Therefore, although Gabriela Hearst’s products are expensive, they are well received by Glenn Close, Lady Gaga, Zoë Kravitz, Demi Moore, Amal Clooney and Rosamund Pike are loved by celebrities, and the first handbag series Nina has become a hit due to frequent appearances with celebrities such as the British Princess Meghan Markle and Russian socialite Miroslava Duma.

The handbag is sold in the form of “buy by appointment and queuing”. Consumers need to register the information about the handbag they want on the official website. The next day they will receive an email about the specific price of the style and the waiting time, which was once more than the Hermès bag. Hard to buy. Gabriela Hearst once revealed that there are thousands of people on the appointment list.

Gabriela Hearst’s explosive handbag Nina Bag is called “wonton bag”. Due to insisting on handmade and quantitative production, the handbag was once more difficult to buy than

the Hermes bag. Affected by the growth experience, Gabriela Hearst attaches great importance to the sustainability of the brand and original materials The innovation of the company will use radiation-proof fabrics and linen fabrics made of treated aloe in the products. In November last year, Gabriela Hearst held the industry’s first carbon neutral fashion show, which attracted great attention and praise from the industry.

Thanks to the spirit of excellence, the self-taught Gabriela Hearst quickly gained industry recognition. In the second year of creating the brand, he won the Women’s Wear Design Award of the International Woolmark Award and was a finalist for the 2018 CFDA Women’s Wear Designer of the Year Award. Earlier this year, Gabriela Hearst won the American Womenswear Designer of the Year Award.

LVMH, the world’s largest luxury goods group, also became interested in Gabriela Hearst. In the third year of the brand’s establishment, it acquired a minority stake through its venture capital arm LVMH Luxury Ventures. Some analysts predict that the revenue of the Gabriela Hearst brand in 2019 will be approximately $24 million. Chloé said in a statement that Gabriela Hearst will continue to operate the personal brand business.