As it seems, an enormous value drop is an effective way to enhance sales. SamMobile has the newest Strategy Analytics numbers and studies that first-month US sales of the Galaxy S21 sequence have tripled compared to last year.
The Galaxy S20 sequence arrived last year at MSRPs of $1,000 for the bottom mannequin, $1,200 for the S20 Plus, and $1,400 for the S20 Ultra. This year, Samsung rolled out a $200 price drop throughout the lineup, leading to an $800 base mannequin, $1,000 Plus mannequin, and $1,200 Ultra mannequin. On prime of that, Samsung has additionally been more aggressive about value drops, even within the first month of sales.
We’ve seen comparable studies of an S21 sales enhance out of South Korea, too. Galaxy S21 sales have risen 1.5-to-2 instances greater in Korea, making the S21 the most well-liked Samsung gadget because the Galaxy S8’s launch in 2017. Samsung UK has touted sturdy sales, too.
Back within the US, Strategy Analytics notes we nonetheless have a robust urge for food for super-expensive telephones, with the $1,200 Galaxy S21 Ultra making up 40 % of Samsung sales.
These sales numbers solely cowl the primary month, however it’s a great signal for Samsung’s flagship. The firm has began to place extra emphasis on worth currently, with these value drops and the latest big-deal launch of the Galaxy A52.